THE SECRET IS OUT
If you haven’t heard of Hydrocryl you might be surprised to learn that they’ve been making acrylic paints right here in Australia for over 40 years.
It all started when a local chemist, concerned that his artist friends were exposed to nasty chemicals, set about creating a 100% safe, water based alternative. Thus Hydrocryl was born and the rest, as they say, is history.
Like many small Aussie enterprises, Hydrocryl relied on word of mouth to sell its products. With oil being the preferred medium of many artists, the switch to acrylics has been gradual. For a time, acrylic may have been considered a poor cousin to oil paints. However, as the quality of acrylic products has improved, so too have the number of artists and teachers using acrylics.
What makes Hydrocryl different from other brands is its strategy of sticking with a product range consisting of single pigment colours only. As Hydrocryl’s, Alex Holzer explained, “this means that when using say Hydrocryl’s Phthalo Blue as your base, you are getting a powerful, bold, beautiful blue and only BLUE. There are no hints of yellows and reds that you may find in brands that offer a wide range of hues”.
The purity of colours enables artists to consistently recreate their favoured blends. The intensity and vibrancy of Hydrocryl’s single pigment colours are really quite amazing.
Moving from oil to acrylic takes a little getting used to. The quicker drying time can be a challenge for some and experimentation is required to achieve the right flow. Hydrocryl’s Flow Promoter is a great product to help achieve the required consistency. There are also matte, gloss and heavy body clear mediums that can be blended with the paint or applied as a final coat.
Hydrocryl is a great supporter of the Australian art community and, with the increasing concern about exposure to chemicals, it’s also great to know that Hydrocryl are committed to ensuring their products do not contain any toxic pigments.
To help spread the word about Hydrocryl, we’re pleased to host the Hydrocryl Art Prize. Our judges Helen Cottle, Ron Reynolds and Rick Matear will be viewing acrylic paintings posted on the OzArt Finder website and each will choose a winning artwork. The competition closes on 15 September so be sure to upload any new works soon. The winners in each category will receive a range of Hydrocryl products.
There is some great information about Hydrocryl products on their website www.hydrocryl.com.au. If you’re still hesitant about using acrylics, check out the Hydrocryl video demonstrations by Yaeli Ohana and Dawna Richardson-Hyde showing the incredible vibrancy of Hydrocryl’s colours and the versatility of acrylics.
Hydrocryl are also offering a 15% discount off purchases valid until the 30th September. Shop on-line and enter code MAMAVIDS16 to validate the discount.
We’ll be talking to a range of artists about their experience with Hydrocryl in the coming weeks so please stay tuned.